The Duo Studio agency becomes responsible for taking care of all digital communication management
The Duo&Co Group won the accounts for the Grendha and Azaleia brands. According to the company, the objective of the agreement is to increase the creative sense of both brands in the digital market, showing their objectives in publications and interactions via social networks.
To this end, the Duo Studio agency becomes responsible for taking care of all digital communication management, including campaign planning, photographic productions and paid traffic for publications.
Although both brands are part of the Grendene group portfolio, each of them will be worked on by teams and projects separately, as they have different audiences and objectives. The first activation planned from the partnership will be developed for Azaleia, aimed at Women’s Day, at the beginning of March.
According to Joo Brognoli, CEO and founder of the Duo&Co Group, the arrival of Grendha and Azaleia represents a great challenge because, in addition to being highly recognized by the public, they are brands with very well-defined purposes.
“The arrival of these players is extremely important for us. This demonstrates that our team is more than prepared to develop high-impact campaigns, which bring the target audience closer to the brand’s values, related to well-being and comfort for people. women,” he says.
