Criativo has worked at VMLY&R (currently VML), Wunderman and FleishmanHillard
PROS created the position of CCO in its structure, and took the opportunity to announce the owner of this new position: Adriano Abdalla. With more than 24 years of experience in different operations in the advertising industry, Abdalla led multidisciplinary teams within some of the largest agencies in the country.
The executive served as general creative director at Wunderman and as executive creative director at Tribal Worldwide and VMLY&R (currently VML). In his last experience, he held the same role at FleishmanHillard, heading the creative area.
On his CV, he also has awards at some of the most important international festivals, such as Cannes Lions, One Show, among others.
Currently, the PROS creative team to be led by the new CCO has 20 people, including four creative directors. The team is dedicated to the most different deliveries for clients such as Grupo Boticrio, Mondelez, Vibra, Kimberly-Clark, Porto and Cia Mller de Bebidas, among others.
