Brand to be at the GPs in Mexico City and So Paulo
McDonald’s will sponsor Formula 1 in Latin America in 2024. Therefore, the chain will only be present in the GPs in Mexico City and São Paulo. This year’s world championship will start this weekend, with the Bahrain Grand Prix.
In a statement, the American chain said that the agreement represents a milestone for the company and also the entire restaurant sector, “as the company becomes the first sponsor of this sport in the fast food market in the region”, it said.
“It is with great satisfaction that we have established a partnership with a brand that shares so many values with us, such as precision, teamwork and excellence, fundamental in our daily operations. Without a doubt, this collaboration will allow us to offer another unique opportunity to create unforgettable moments for everyone our customers and fans,” said Santiago Blanco, CMO gives Golden Arches.
