Riachuelo employees and their families can enjoy a network of 55 thousand gyms.
A Riachueloone of the largest fashion retailers in Brazil, celebrates at the beginning of 2024 an important indicator in relation to the concern of its more than 30 thousand employees with health and self-care: based on its partnership with the Gym sessionthe company celebrates more than 5 thousand active Rchlovers on the well-being platform, a number that continues to grow.
According to Rafael Augusto Tamasauskas Torres, Health and Wellbeing Manager at Riachuelo, Gympass’ differentiators are the quality and capillarity of the network of partner gyms and studios, in addition to the variety of options for all profiles and a continuous service strategy to the client.
To further encourage adoptions, the retailer also carries out internal engagement actions: In a single engagement action carried out last September, we had more than 70% of all engagement obtained in the previous solution in the three years of the contract, celebrates Torres.
This partnership is important within the umbrella of the company’s Abraamos Voc program, focused on the health and well-being of all employees, including in shopping malls, street stores, distribution centers and factories. And being with a partner that brings enormous national capillarity is essential to serve so many different profiles of work models, from the company that is now in more than 165 cities.
Employee care is a strategic issue, as, in addition to contributing to the physical and mental health of Rchlovers, it reduces absenteeism, increases productivity and keeps medical costs in balance, explains Torres.
Through the partnership with Gympass, Riachuelo employees and their families have access to a network of 55 thousand gyms and studios in more than 700 activities, including cycling, spinning, swimming, yoga, pilates, beach tennis, football, volleyball, footy , bodybuilding, functional, climbing and dance. Furthermore, the platform also provides access to practices that in other ways contribute to physical and mental health, such as meditation, sleep care, healthy eating, lifestyle, financial organization, among others.
“Riachuelo has an admirable culture of well-being, which has been cultivated for years. The power of example leadership and clear, proactive communication to boost employee engagement with their own health and well-being cannot be underestimated. Working with Riachuelo, Gympass has the chance to positively impact the lives of more than 50,000 people, and we are very happy to be part of their holistic well-being program”, says Priscila Siqueira, leader of Gympass in Brazil.
Stories of transformation
Matheus, 28 years old, works in production control at the Riachuelo Factory in Natal (RN). Upon joining the company, in July 2021, he was referred to the Sua Sade program, aimed at employees with chronic conditions. At the time, he had hypertension and obesity.
When Riachuelo started making Gympass available to employees, Matheus was one of the first to join the platform. Since then, he has been able to return to his training routine and discover new gyms and activities. He also started using premium access to MyFitnessPal, available free of charge with his plan, to also take care of his nutrition.
I was an active young man, but when I started working I neglected my activity routine and my diet. I weighed 160kg. Thanks to Riachuelo and Gympass, I found my self-esteem again, I no longer need medication for high blood pressure and I have already lost more than 20kg. His goal is to reach less than 100kg by the end of this year.
Douglas is 36 years old and has been a Compensation Analyst at Riachuelo since July 2019. Like Matheus, he also felt his dedication to work and studies took his focus away from his self-care routine. When his son was born, three years ago, he made the decision to take better care of his health again and started eating healthily and doing weight training.
A subscriber to the wellness platform previously made available by the company, he saw the quality and reach of the gym network improve substantially with Gympass. Today, after trying more than ten different gyms, he found two options that best suit his hybrid work routine, and started training close to home on home office days and on the way to the office on the days he works in person.
I train early in the morning and start the day full of energy. My exam results have improved a lot, I have more quality time with my family and I’m much more willing to play with my son.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
