Boutique de Ricardo Figueira highlights the design concept of new possibilities, integrating strategy, creativity and innovation
Based on the concept of designing new possibilities, which integrates strategy, creativity and innovation with everything that has functional, emotional and cultural potential in a business, Figtree details its four new service areas for the market: experience design; communication; branding and art expression.
Specialist in strategy, creativity and innovation in an interdisciplinary and integrated way, Ricardo Figueira’s company (CCO and co-founder of Figtree) prefers not to label itself as an agency.
Since 2018, with the birth of Figtree, we have decided to serve clients who have the pen and the will to put an end to the pain or address the ambitions of companies, regardless of whether they are in marketing, innovation, customer relations, technology or business. advice. Today we decided to communicate to the market our services based on different gateways so that companies can access our expertise in a way that does not exclude their pain or their ambition, highlights Figueira.
Among Figtree’s cases, the executive highlights the creation, together with Bradesco, of the Bia strategy, the bank’s artificial intelligence, in addition to the development of the new healthcare business called Awake by the DNA Capital Group.
Regarding experience design, the executive explains that in these times of great commoditization in all segments, what differentiates companies is no longer what they do, or what they say, but the experience that their products, services and services generate.
In Figtree’s view, CX (customer experience) is fundamental, but only a part of the iceberg that demands awareness from companies when dealing with needs at scale. The experiential intelligence used in the world of luxury creates empathy for values and affinities that transcend segmentations, but embrace identities and above all exclusivity. Experience design at Figtree treats the end-to-end experience as Life Experience (LX), a complete view of the experience that ranges from retail intelligence at scale to uniqueness, and includes CX, UX, UI, AI and all directly or indirectly related specialties.
For Figueira, brand experience has become the biggest influencer of people’s preferences, even hacking traditional pricing logic.
In terms of communication, Figtree reinforces the need to build favorable contexts for brands. The world of communication is once again undergoing a great unsung transformation. However, this time, it is not just a new media standard, as there are no longer standards or timeless truths, but rather the need for cyclical intelligence in the construction of favorable contexts, especially because the best media is a good context, be it paid or not, says the executive.
Read the full article in the propmark February 26, 2024
