AlmapBBDO continues to be the agency responsible for the strategic vision of the brand, concepts, etc.
Havaianas concentrates all of its digital fronts with the Gallery. Until then, the brand had four other partners to carry out all these fronts that the new agency will now take on, adopting the role of a full service digital agency for Havaianas.
AlmapBBDO remains the main agency, responsible for the entire strategic vision of the brand, concepts and creative paths, campaigns and media strategy.
The Gallery will be responsible for creating digital campaigns, content production and social media management, influencer marketing and Havaianas CRM.
“Since last year we have been looking for more optimization among our partners, simplifying processes without losing the brand’s strategic consistency to ensure better execution of our campaigns across all media, maximizing the strengths that each brand partner has”, explained Mariana Rhormens , Latam marketing director at Havaianas.
