propmark presents a special dedicated to recognizing women whose commitment to a more inclusive environment
Given the wealth of female talents, the propmark selected ten leaders whose trajectories and actions inspired, innovated and contributed significantly to the development of the sector.
When outlining the selection criteria, not only professional excellence was considered, but also the remarkable influence in the year 2023, pioneering initiatives and a visible commitment to building a more inclusive and diverse environment.
The special delves into the stories of these professionals, bringing their experiences and views on the role of women in leadership. Despite different experiences and perceptions of the world, one thought was unanimous: even with advances in terms of their role in the job market, women have not achieved their due space and relevance.
In the advertising market, female representation has not yet reached 50% in the leadership of all advertising agencies. Furthermore, today, men and women who hold the same positions in agencies do not have the same remuneration.
Dilma Campos, CEO of Nossa Praia, raises a crucial question by pointing out that, even with noticeable advances, women still need to constantly reaffirm their capabilities in the professional environment. The topic has evolved, but only when people understand that we are absolutely prepared to be in that position, without any question marks, without even a thought of discredit, will we have gotten there.
Rita Almeida, head of strategy at AlmapBBDO, warns of the need to intensify efforts for female leaders, also pointing to the importance of age diversity. My call is that, parallel to the gender movement, companies begin to rethink age diversity. Intergenerationality is the great solution for companies to open their doors to older people.
This special not only celebrates individual achievements, but also proposes a profound reflection on the urgency of transforming the recognition of the importance of women in the market into something natural and indisputable. After all, until when will women need to reinforce their presence and competence?
