Vitor Miguel, who worked last year as executive marketing and performance manager at Banco PAN, returns to the agency
WMcCann now has a vice-presidency for Data & Business Growth, which will be led by Vitor Miguel, an executive who left the financial market and returned to advertising after just over a year.
Vitor was performance director at WMcCann between 2021 and 2022.
Miguel has a background in digital marketing, focusing on performance, data and martech. Last year, he served as executive marketing and performance manager at Banco PAN.
Participating in and leading implementation projects that cover tools such as WhatsApp, Adobe Analytics, Target, CMS, MMPs, as well as data integration through APIs, in addition to monitoring and optimizing media strategies, Vitor has worked for companies such as Accenture Interactive and WMcCann, contributing to the acceleration of digital business for brands such as Chevrolet, Seara, Vivo, HP (Brazil and LATAM), Banco do Brasil, Chilli Beans, Wine, among others.
