Book, which will be launched in April, in celebration of the entity’s 65th anniversary
In celebration of its 65 years of history, ABA (Brazilian Association of Advertisers) brings to the market the book ‘Marketing & Communication to inspire and transform’.
The launch will take place on April 16th, as part of the “ABA 65 years” event, starting at 6pm, at Pernod Ricard.
The work “Marketing & Communication to inspire and transform brings 31 articles by leaders of important advertisers associated with ABA, which address trends, challenges and best practices, which are guiding marketing and communication and redefining the path of brands, with purpose, ethics and responsibility.
“I thank each leader who dedicated their time to share a little of their knowledge and vision in this work, which confirms ABA’s vocation for collaborative protagonism and marks the celebrations of the entity’s 65th anniversary. I invite everyone to embark on this inspiring journey” , said Sandra Martinelli, CEO of the entity.
