14 pieces were selected in the Digital category and four in Marketer
The State announced the works selected for the final phase of Young Lions Brazil 2024. In total there are 14 pieces in the Digital category and four in Marketer, categories sponsored respectively by PepsiCo and Ita.
The vote to name the two winning pairs takes place until the 10th, with the official announcement of the names starting on the 11th.
According to the regulations, the prohibition on identifying the authors of the works continues, as they cannot disclose that they are finalists and therefore authors of the work.
According to the organization, this prohibition refers not only to the authorship of the work, but to the publication of the classified work itself. The organization will only publish the list of those classified (in alphabetical order) and will not confirm any other list, with notes, names, or any other information about the process.
The winners of the Brazil stage of the Young Lions will have the responsibility of representing the country in the global competition, during Cannes Lions, in June. Currently, Brazil is the biggest champion in the ranking of countries, having won 19 medals since the beginning of the international phase, in 1995.
Digital
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