Action was developed by the Aldeiah agency
Bradesco launched a campaign focused on Lollapalooza Brasil, which takes place this month in So Paulo. The action, developed by Aldeiah, is based on the plurality found both in the public and in the artists who perform at the event.
With this in mind, the agency created the concept “Do your LollaBR with Bradesco”, which brings advantages offered to the bank’s customers through services and products, as a way of further improving people’s experience at the festival.
The campaign’s main film has a creative and dynamic approach that refers to the universe of music and fun to publicize the main benefits offered by the bank.
Furthermore, it shows that customers have the convenience of loading their Lolla Cashless bracelets using Bradesco cards. The famous Water Stations and the traditional collectible squeeze bottles that the brand will distribute at the event, exclusive to LollaBR since 2019, are also highlighted.
The bank’s communication strategy goes beyond the film to open TV, expanding to other platforms such as Globoplay, Multishow and the BIS channel, broadcast before, during and after the event, highlighting the best moments. On social media, the presence will also be notable on the main players such as Spotify, YouTube, Meta, TikTok and Pinterest.