When relating the bills to the TV Globo reality show
Stone’s solution, Ton launched the ‘Cashback do Ton’ campaign, with the participation of ex-BBBs, such as Kerline, Maria Bomani, Rafinha and Joo Luiz Pedrosa. The action addresses in a playful way a reality that everyone faces – the need to pay bills -, and relates this everyday task to a cultural phenomenon such as BBB.
By sending personalized invoices to former participants, who had to deal with the reality of paying their bills again when they left the reality show, not only does real life after the program highlight, but it also offers a cashback solution.
On the next 12th and 13th, Ton’s campaign will feature actions with influencers such as Kerline, Maria Bomani, Rafinha and Joo Luiz Pedrosa, in addition to sending the Ton press kit to other former BBBs organically.
The brothers will receive some treats from the brand and a shower of invoices, relating to the confinement period, to take advantage of the cashback offer, eliminating bills and still earning money back.
