Alyne Passos (ex-Ogilvy, Heads and Natura) and Pryscila Galvo (ex-Mutato, Play9 and Tastemakers) arrived on the platform.
Digital Favela reinforced its strategy and content team with two new hires. Alyne Passos arrives at the platform, who will act as planning and content manager; and Priscyla Galvo, as planning supervisor. Both will report to the CRIA team, led by partners and CCOs Tiago Trindade and Felipe Branquinho.
Alyne is an entrepreneur and has been working in the advertising market for around ten years, having worked for companies and agencies such as Ogilvy, Heads Propaganda and Natura. Pryscila studied Public Relations and co-founded RPretas, bringing to her CV experience in the influencer marketing market at players such as Mutato, Music2Mynd, Play9 and Tastemakers.
“In addition to adding even more strategic and tactical knowledge to influence campaigns and curations, Alyne and Pryscila have the great mission of placing brands in conversations in the Quebradas in a native way, using codes and narratives that legitimize this entry and communication with the favelas “, said Tiago Trindade.
