Launch event takes place this Wednesday (6), at Iguatemi shopping mall
Considered one of the main names in branding in Brazil, Ana Couto will launch this Wednesday (6) ‘The (R)evolution of Branding’, at the Travessa bookstore, in the Iguatemi shopping mall.
The name behind brands such as Cosan, iFood and Brastemp, Ana Couto shows in her book how to create strong branding, as well as making the reader understand the ideal time for a rebranding. The businesswoman is responsible for demystifying branding in Brazil, as she made companies understand that branding is not just a marketing expense, but rather an alignment of brand, business and communication.
Furthermore, Ana Couto highlights the importance of incorporating value management into the companies’ daily operational routine, using Valometry, a tool developed by her agency for value management, which brings visibility of actions and results.
In her book, Ana Couto also proposes learning from real examples, whether of success or failure, using global and Brazilian cases as valuable sources of teaching.
