The brand’s objective is to connect with music artists from each territory
Crocs’ new campaign brought together rappers Duquesa and Jotap to co-create a rhyme with music producer Iuri Rio Branco, with the aim of highlighting the Echo line’s connection.
The song “Echo na Rua” takes Crocs from feet to feet in one of the brand’s main actions with musical artists. The narrative line follows the global plot proposed for the launch, in which Crocs sought to connect with music stars from each territory in which it is present.
In Brazil, Crocs said it was essential to team up with big names in the scene to create relevance and explore more deeply the Echo line’s connection with the urban roots of regional streetwear.
With the aim of building a unified global narrative, Crocs has also adopted a strategy of activating similar partners around the world. Both in Europe and Brazil, the brand strengthened its existing partnership with the cultural platform Hypebeast, which had collaborated on other launches of the Echo line, with the aim of connecting in a more authentic and genuine way with the streetstyle communities around the world. world.
