O I love cinema will hold its traditional live coverage of the Oscars in 2024 with the support of Or e Outback. Yoki will participate with a series of activations involving the presenters, actions on social media and on the QuandoCinema website, while Outback prepares immersive actions during the program. Another new feature is that the portal will have a direct correspondent to the 2024 Oscar ceremony, which takes place on March 10, in Los Angeles.
The program is a second screen option for the film buff community who doesn’t want to miss any details of the biggest event of the year. In 2023, Oscar’s Super Live reached huge numbers with 40 million impressions, 19 million views and 7 million engagements.
Webedia Brasil, owner ofADORCinema, a global media group present in 26 countries. In addition toADORCinema, the audience leader in Movies in Brazil (Comscore), Webedia’s portals on cinema and series are number 1 in another 6 countries, reaching 170 million unique visitors per month.
For Antoine Clauzel, director of QuandoCinema, achieving accreditation shows the strength of the brands in Brazil and around the world.
The Webedia network includes audiences across Europe, Latin America and the American market, which gave the academy confidence in approving our accreditation for the Oscars. In Brazil,ADORCinema will bring everything first hand, straight from the source and in real time, highlights Clauzel.
The portal is already warming up for the award. To date, there have been more than 50 pieces of content published on the topic, in addition to a live broadcast commenting on the nominees, which reached 2.3 million impressions in total. The year started off busy with coverage of the Golden Globes, Critics Choice Awards and Emmys, which totaled 20.8 million total impacts with content on YouTube, Facebook, Instagram, X and TikTok from QuandoCinema.
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