Celebrated on March 15th, theConsumer Day has gained notoriety with the popularization of Black Friday and other specific dates with promotions for customers. According to theGoogle Trends, which tracks the popularity of certain words searched in the tool, interest in the date increased by 96% in 2024 compared to 2021.
Customers’ search for differences offered by companies has also grown. Various offers are gaining relevance, such as free shipping, special payment terms, cashback and extra points in loyalty programs.
With the popularization of the date, it is also necessary to pay attention to ways of protecting consumer rights, which strengthen the bond created with the company. A study carried out by Sebrae Rio, called Consumer of the Future, revealed four consumer profiles that will be highlighted this year: anticipatory, cautious and who do not like unforeseen events; new romantics, who consider the emotional aspect when purchasing; non-conformist and self-sufficient, who value national and transparent production; and the drivers, adventurous people who seek new experiences. Knowing these profiles is important to understand where your brand fits in and which consumers the campaigns will serve.
According to the same survey carried out by Google, respondents listed the following as the most important things when purchasing: attentive service; honest promotions and advertisements; product delivered on time; exchange of defective products; refund of canceled purchases and refund of undue charges.
Thus, the Zenviaa company that enables end-to-end customer journey experiences, shares important tips to improve relationships between brands and their customers this Consumer Day.
Uncover the consumer
Understanding who your customers are makes it possible to apply more effective strategies in relation to all touchpoints of the customer experience, driving assertive relationship strategies.
Offer multiple communication channels
When integrating physical and digital, it is important for the company to recognize which customers prefer certain contact channels: online, offline or in a hybrid way, whether with chatbots, SMS and social networks or by telephone. Communication channels need to be where the public is and must be integrated so that there are no problems in urgent cases, generating dissatisfaction.
Prepare your team
Sales action periods are important for maintaining the reputation and success of some companies. Having a team prepared and educated to assist customers, in addition to a communication strategy ready to be implemented, is essential for connecting all stages of the process.
Consumer Day is a valuable opportunity to manage relationships and create unique experiences, both for returning and new customers. It’s important to make the most of the ephemeris to boost business and cultivate lasting connections.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
