Created by LVL, the play follows two children and places the executive in the role of artisan
Cacau Show launched its Easter campaign and introduced the “Rabbit Chef”, a character who, in addition to delivering the eggs, is also the master chocolatier behind the brand’s sweets.
Created by LVL, produced by NoCandy and with a soundtrack by Lua Nova, the play takes consumers to the “Fantastic Cacau Show” and follows two children on a journey that shows the brand’s secrets and proprietary characters, such as the Chocomonstros and the Bella Fairies.
Throughout the short, children also discover the true identity of Coelho, who is played by Al Costa, the CEO of Cacau Show.
“It’s delicious to bring to life another character from our brand. The Coelho Chef concept is a genuine expression of the innovation and attention to detail that are fundamental to Cacau Show. By bringing this iconic character to life, we are not only creating an advertising campaign, but bringing to history the idea of how our products are created, said the executive.
The concept of Coelho Chef emerged from a creative process, where the brand’s creative and art team attributed meaning to the character, who is also portrayed as a dedicated artisan.
Differentiating itself from traditional approaches to Easter, where the rabbit is portrayed as a simple messenger, in Cacau Show the Coelho Chef takes on the role of chocolate alchemist, a cocoa specialist who transforms eggs into true gastronomic masterpieces, with a surprising revelation in the end, added Beto Campos, CEO of LVL.
