Developed by BETC Havas, the piece aims to translate individual pleasure and the sensations that condoms provide
Olla announced the launch of a new campaign to promote Olla Sensitive. The digital piece, signed by BETC Havas, is titled “Fell Everything – Olla Sensitive” and uses dance as a form of expression.
Through choreography created by Gaab Cabo Verde, the film aims to translate individual pleasure and the sensations that condoms provide.
“Olla Sensitive will be the focus for the communication of our portfolio in 2024, because it is a product that the brand has invested heavily in growing. We are talking about the condom with the thinnest thickness that we have within the Olla portfolio and which provides greater sensations of contact and more pleasure in the moment of the relationship”, said Tlio Afonso, Marketing Manager at Olla.
The campaign features professional dancers and exclusive music that will be available on all music streaming platforms after launch.
“Olla Sensitive brings more intimacy, opening up the possibility for new experiences and the film portrays this in an engaging choreography that involves some people, with dance as an artistic expression of strong connection. This approach is an ode to sensuality and freedom to indulge in pleasure without losing the intensity of the moment, with concerns”, added Juliano Almeida, Creative Director at BETC Havas.
