Agency will be responsible for the communication strategy in the retail segment and operation
Banco BV will become part of the iD\TBWA portfolio in 2024. The agency will be responsible for the communication strategy for the entire portfolio of retail products, in integrated work with the client’s internal team.
The agency will also start operating the Performance desk, aiming to grow retail initiatives and prospect for new customers.
The project kicked off with the construction of the Feiro BV t ON campaign. The project featured the musician Mumuzinho as the big star of the campaign. The strategy was focused on digital productions.
This is the type of challenge we are looking for, a player highly recognized by the market, but which needs to enhance its communication with the end public at the same time as it seeks new growth fronts”, said Camila M. Costa, CEO of iD\TBWA.
