Executive has been within the WPP Group for almost 20 years
Graduated in advertising and gastronomy, Karina Ribeiro began her journey at WPP as an intern at the Ogilvy Group, where her passion for the sector and her determination were quickly recognized. Over the years, she progressed working with giants such as Unilever and rising to the position of CMO, leading new business initiatives and being responsible for advertising for Latin America.
His expertise was not limited to the regional scope. Karina also played a crucial role leading global projects for WPP clients. Between 2012 and 2016, her leadership as managing director of the David agency solidified her reputation as a leading global creative powerhouse.
In January 2024, Karina was invited by Stefano Zunino, Jon Cook and Mel Edwards to take on the challenge of leading VML in Brazil as CEO. For her, this opportunity represented not only a new chapter in her career, but also an important milestone for the agency, which was born from the merger of Wunderman Thompson and VMLY&R, becoming one of the largest global creative companies and one of the most complete agencies of the country.
For the newly appointed CEO of VML, 2023 marked a significant transformation in her career, especially her rise to the position of CEO.
But I believe that this achievement was not the result of just 12 months of work, but rather the recognition of my journey as a whole of hard work, always focused on excellence in customer service, solving problems and identifying opportunities for communication and/or communication. or business for brands, he said.
Since announcing her position, Karina highlights milestones such as defining the culture of the new agency, born from the merger of WT and VMLY&R. And also the formation of a leadership team committed to creativity, plurality of ideas and talent training, fundamental values for the agency.
Regarding expectations for 2024, the executive emphasizes VML’s commitment to being the best communications partner for companies, taking advantage of the merger to create innovative solutions.
Read the full article in the propmark of 04 brown of 2024
