“HPV Pode Happen”, carried out with McCann Health Brasil, will inform about the importance of preventing the disease through vaccination
MSD launched a campaign aimed at Maro Lils, the official month of awareness and prevention of cervical cancer.
This year, the action “HPV Can Happen”, carried out in partnership with McCann Health Brasil, will inform the population about the importance of preventing the disease through vaccination, routine examinations and appropriate treatment.
The campaign has a broad integrated communication plan, in offline and online media, aimed at informing about cervical cancer and also contributes to the efforts of the World Health Organization (WHO), which aims to plan to eliminate cervical cancer as a public health problem through vaccination, screening and appropriate treatment by 2030.
“Every one hour a woman dies as a result of cervical cancer in Brazil, and it is a disease that can be prevented through vaccination and follow-up with health professionals. It is up to us to disseminate information and contribute to the elimination of this cancer”, said Fernando Cerino, director of Private Vaccines at MSD Brazil.
The actions incorporate a variety of strategies such as commercial themes in the programs ‘Encontro com Patrcia Poeta’ (TV Globo) and ‘Hoje em Dia’ (Record). Furthermore, the brand will support women’s races, such as Girl Power which will take place on March 17th at Parque Villa-Lobos, in So Paulo.
To expand the message, the official women’s team of So Paulo Futebol Clube will also take to the field with the campaign phrase in one of the games and the athletes will get involved through vaccination, helping to reinforce the campaign’s commitment to prevention and good -being feminine, including in the sporting context.
MSD will also have a stand throughout the month at the Morumbi shopping center and actions in 10 beauty stores in São Paulo, which has an interactive mirror that talks to women about the importance of Maro Lils.
“More than simply focusing on the disease, we want to celebrate the strength and resilience of women during all the actions we take, in addition to reinforcing the idea that health care is a powerful expression of self-love and female empowerment”, added Alessandra Gomes, executive creative director of McCann Health Brasil.