Executive will be responsible for structuring the content department
Africa Creative announced Patrícia Colombo as the agency’s new vice president of content. A journalist by training, the executive worked in the field for almost ten years, focusing on culture and music.
He worked for important media outlets such as Rolling Stone Brasil, UOL and Ita Cultural, in addition to having collaborated with Globosat’s digital channels (BIS and Multishow) in covering festivals such as Rock in Rio and Tomorrowland.
Seven years ago he migrated to the advertising industry, starting his journey at Red Bull Brasil. His career also includes two years at AlmapBBDO as a content strategist and three at WMcCann, where he served as head and shaped the content and influence department.
Patrícia will be responsible for structuring the content department and, in partnership with co-CCOs Joanna Monteiro, Mariana S and Nico Bergantin, ensuring that clients’ campaigns, special projects and always-on initiatives have strategic efficiency in generating conversations on social from creative and contemporary storytelling.
