With the launch of “Biosphere of Brands, alive and pulsating!”, the company divided its services, brands and products into experiences
Copastur announced its new positioning for 2024, “Biosphere of Brands, alive and pulsating!”, during Lacte, an event promoted by ALAGEV last Monday (26), where the CopasturCard was also launched.
For the launch, the company went through several stages such as the definition of TMC + Travel Tech + Global and the internationalization process for Latin American countries.
With the term Biosphere, we want to convey a vision from the outside to the inside to the market. This way, we can make people aware that we offer different solutions related to travel and events in one place. CopasturCard, for example, is a solution that integrates all needs. We are looking to the next future so that together we can build new journeys, said Edmar Mendoza, CEO of Copastur.
Within the Biosphere of brands and thinking about the complete journey of its customers, Copastur divided its services, brands and products into experiences such as “living”, enjoying services that combine different benefits and perspectives, whether for leisure or business (Goya, Change Programs by Copastur and Copastur Lazer; “experiment”, promoting extraordinary events, sensory moments and varied activations (Copastur Events, Incentive and Live Marketing) and “connect”, carrying out business without worrying about the complexities or specific characteristics (Copastur, Copastur Energy and Buffly.
To reinforce these concepts and present more news, on March 19th, Copastur will promote a Live with the theme New Era of Hyperpersonalized Experiences: Discover how we will connect your journeys!, which will bring together experts Edmar Mendoza (CEO), Carolina Grecco ( New Business Manager) and Rodrigo Azevedo (IT Product and Business Manager) to clarify details about new Biosfera Copastur products.
