Initiative seeks to promote reflection on the significant impact that the entity has on industrial dynamism
The Center for Industries of the State of São Paulo (Ciesp) presented “I am Ciesp”, a campaign to affirm identity and belonging. The main objective of the initiative is to highlight the uniqueness of the institution and its innovative differences in the industrial scenario.
Created and developed by the Repense agency, the campaign, structured in two phases, highlights not only industrial contributions, but also explores the social and political influence exercised by Ciesp.
In the first and current phase, the campaign focuses on raising awareness, encouraging a deep understanding of the role played by Ciesp. After this movement, the second phase will come into play, promoting the assertive dissemination of the services and solutions offered by the entity to its members.
The campaign is aimed at industrialists and businesspeople in the state of São Paulo.
The ‘I Am Ciesp’ campaign was born as a powerful declaration of identity and belonging. Reinforcing the uniqueness of the São Paulo State Industry Center, highlighting its differences, said Daniel Chagas, creative director at Repense.