Agency will be responsible for creating the brand’s creative concepts and key visuals throughout the year
Santa Clara announced that it will be the agency responsible for advertising Brasil Cacau. The partnership foresees the creation of the brand’s creative and key visual concepts throughout the year, with emphasis on the main seasonal date, Easter.
For the debut campaign, the agency’s creative team focused on strengthening the brand’s Brazilian DNA, in addition to highlighting product attributes. With the slogan “De Todo Brasileiro, Com Muuuito mais Recheio”, the pieces maintain a clear, direct visual identity, with bright colors that highlight the products.
“Brasil Cacau is a young, dynamic brand, a ‘fast mover’. These characteristics serve as a huge incentive for the development of cutting-edge creative strategy and execution, which is our mission. In other words, for us, this partnership is a source of great pride and excitement. The brand’s Brazilian identity will obviously be one of the main pillars of communication, and this will already be evident at Easter, which is the main date of the year for the segment”, stated Fernando Campos, CEO of Santa Clara.
The pieces, which will be broadcast at Brasil Cacau’s points of sale and online channels, in addition to online media, highlight the company’s launches for the period.
“Brazil Cacau is known in the market for its super-filled products and, for this Easter, the brand brings a mix between the traditional and the innovative in terms of flavor options, with the Pistache Egg as its main focus”, explained Carlos Paschoal, Executive Director of BU Brasil Cacau in the CRM Group.
