Lectures and panels brought together renowned experts to boost networking and exchange of ideas.
O Digitalks Ads and Digital Marketing provided great insights, strategies and essential trends for digital marketing professionals. The event schedule featured a series of lectures and panels throughout the day, featuring renowned industry experts.
The event arises from the success of the Digitalks Expo stage of the same name, opened two years ago, which brings together leaders and decision-makers in digital marketing and related areas. With a focus on expanding networking opportunities and exchanging ideas for great professionals, Digitalks is moving forward with the second edition of the Digitalks Ads and Digital Marketing meeting, to heat up the sector’s events agenda, which precedes the main marketing conference.
Neuromarketing strategies for companies
The lecture by Perla Amabile, from Be Intelligence, on neuromarketing “Decoding Minds: neuromarketing insights and strategies”, focused on marketing trends aimed at the conscious and unconscious of customers. According to Perla, branding today is about performance, relationships and reputation, leaving aside persona stereotypes and creating more personalized content and campaigns to cultivate long-term relationships with customers.
Creator economy the new advertising movement
In the panel The Creator Economy: co-creation, innovation and trends, Leonardo Bagarolo and Raphael Cavalcanti from mediatech Play9 joined Daniel Galvo from Hy! Digital Marketing Innovation to discuss the creator economy, advertising generated by influencers and the relationship between creators and brands in the creative process of sponsored content. The main point of the panel focused on mutual knowledge between brand and influencer to create strategic content.
Social commerce is a reality in Brazil
Renata Gerez do Free market discussed, in its panel Social commerce is not a trend (it is a reality and you can come out ahead), the brand’s new platform that is part of the future of advertising by combining advertisements with social networks. Renata took advantage of the stage to explain that social networks, despite being more used to research products, are not the preferred sales platform for users, this is because it takes more effort from brands to build their reputation, just as e-commerce did. years ago.
The event had a full schedule, from 10am to 5pm, with lectures such as Guta Tolmasquim on branding strategies, and the panel on the impact of Artificial Intelligence on marketing with Leandro Vieira da Apiki, Diego Puerta from CRP Mango and Marcelo Costa from Sellesta.
The first edition of the event was a sales success and brought together more than 320 people last Wednesday (06), at Cubo do Itain So Paulo.
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