Former VP at W3haus, Larissa Magrisso reports to CCO Dani Ribeiro
Larissa Magrisso took over as executive creative director at WMcCann. The executive reports to CCO Dani Ribeiro. With 25 years of experience, Larissa was one of the pioneers in implementing the discipline in agencies, bringing her know-how in journalism to build a new way of doing and thinking.
Her last position was as VP of creation and content and partner at W3haus.
The executive joined as project manager and created the content area in 2010. She became a partner in 2016 and also took over creation in 2017, leading the integration of content and creation as a single discipline. Previously, she was assistant editor of Politics at the newspaper Zero Hora and executive editor at Portal Terra.
Larissa has worked for brands such as O Boticrio, Quem Disse, Berenice?, Santander, Google, HBO, Bis, Sonho de Valsa, Lacta, Bauducco, Petrobras, Asics, among others.
