Together with Lore Improta and Sabrina Sato, the campaign seeks to transform routine into playful and inspiring moments.
In objects around the house, in the decoration of stores and offices, in fashion, makeup and on the city streets, the pattern Oreo It’s everywhere. Black-white-black, they are scattered around and, exactly in that order, they create the same iconic pattern as the classic shape of the world’s No. 1 biscuit*, with its two dark layers of crunchy biscuit with chocolate flavor accentuated by cocoa, and the creamy filling and white vanilla flavor. *Source Euromonitor Intl Ltd; Snacks Ed.2024: % brand in revenue from retail to consumer, data referring to 2023.
The brand observed this invasion, which is already happening on a daily basis, and is now inviting everyone to join in the fun. The action, which started with Lore Improta sending an Oreo, wants to combat the boredom of adult life by calling on the public to open their eyes and activate creativity. In the coming days, Sabrina Sato will also participate in the fun, showing that looking for or creating the black, white and black pattern will also generate light moments in the routine, bringing sincere smiles from everyone who embarks on the movement and decides to #MandarUmOreo.
And there are many ways to participate: it can be in the office organizing the pens; putting together the look of the day; decorating the living room or walking to the supermarket with an attentive eye; It doesn’t take much to send an Oreo. And once seen, it is impossible to unsee. On social media, several creators will choose their playful way of creating the Oreo pattern in their routine, and in TikTok Users will be able to participate in the mission sponsored by the brand and create their own content using the hashtag #MandaUmOreo. To keep up, just follow the brand on social media and pay attention to the black-white-black signs that appear.
To complete the invasion, next week the brand will #MandarUmOreo on street clocks in the city of São Paulo. The intervention will highlight the presence of the standard, inviting thousands of people to Send an Oreo on social media.
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