Agency focuses on creating digital campaigns, social media management, influencer marketing and more.
Focused on the search for excellence and brand consistency, the Havaianas brought together all its digital fronts with a single agency, GALERIA.ag. Until then, the brand had four other partners to carry out all these fronts that the new agency will now take on, thus adopting the role of a full service digital agency for Havaianas.
Attentive to always delight our consumers, this movement aims to further strengthen the presence of Havaianas in the hearts of all Brazilians, acting consistently across all its points of contact, says Mariana Rhormens, Latam Marketing Director at Havaianas.
AlmapBBDO remains the main agency, responsible for the entire strategic vision of the brand, concepts and creative paths, campaigns and media strategy.
A MOTTO+the agency responsible for the entire Havaianas relationship and PR front, also remains with the same scope of action, ensuring campaign synergy with the press and opinion makers.
Since last year we have been looking for more optimization among our partners, simplifying processes without losing the strategic consistency of the brand to ensure better execution of our campaigns across all media, maximizing the strengths that each brand partner has, explains Mariana.
GALERIA.ag will be responsible for creating digital campaigns, producing
content and management of social networks, influencer marketing and Havaianas CRM.
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