Shortlist selected 14 pieces in the Digital category and four in Marketer
The State announced this Monday (11) the two winning pairs of Young Lions Brasil 2024. The shortlist, which was released last week, selected 14 pieces in the Digital category and four in Marketer.
In the Digital category, sponsored by PepsiCo, Giovanna Marques Guisard Restivo and Lucas Bertolacini Fusco Pessoa took first place with the case ‘The Most Complained’.
In Marketer, sponsored by Ita, Iago Pedro Santos Medeiros de Moura and Julia de Castilho Albero were selected with the ‘Pedala Mais Pontos’ project.
In total, 220 pairs signed up and submitted their ideas for evaluation by 57 executives from the creative market, with names ranging from experts in audio, film, marketing, creation, planning, among other areas.
The four winners of the national competition will be automatically entered into the Young Lions Competition, the global version of the project, held during Cannes Lions, which this year takes place between the 17th and 21st of June.
During the festival, Brazilian pairs will compete with 220 other pairs from 70 other countries. The briefing will be given by an NGO, and competitors will have 24 hours to deliver their campaigns.
The winners of this second stage will receive a medal and a delegate registration to participate in the 2025 edition of the largest International Festival of Creativity, plus accommodation.
