Dune: Part Two gives epic sequence to filmmaker Denis Villeneuve’s (Blade Runner 2049, Arrival) adaptation of Frank Herbert’s literary classic of the same name, which revolutionized science fiction. Before Dune: Part Two dominated the country’s movie theaters, the Warner Bros. Pictures has prepared a series of activations and experiences for the public to connect with the world of the feature film. Starting with the partnership with the agency Facebookwhich presented a series of actions with participation as epic as the long-awaited superproduction.
In your Instagram officer, Mrcia Sensitiva (@marciasensitive) entered the atmosphere of the journey of Paul Atreides (Timothe Chalamet), who, during the first film, had several premonitions and visions about his muse Chani, played by none other than Zendaya. Will all these predictions be confirmed in Dune: Part Two? The answers are in Marcia Sensitiva’s post, which you can check below:
Also noteworthy is the action on Gusta’s channel, an actor and director who develops fun and creative videos. On your official profile, @like presents a Brazilian version of Dune, complete with agile editing and visual effects that make its content so admired by more than 3.6 million followers.
Watch Gusta’s video below:
Warnerpromotes release of Dune: Part two in footy championship
A clash in the sands of the Duna desert turns into a clash between futvlei teams from one of Brazil’s main championships.
With the film’s debut in theaters, Warner Bros. Pictures found a very different and creative way to promote the title: a sand sports challenge in one of the country’s main footy championships, the LSK Cup.
The activation was supported by TNT Sports and consisted of a dispute with three different sports: beach volleyball, footy and beach tennis. Led by Taynah Espinoza, presenter, and Bruno Formiga, channel commentator, the Duna: Part Two challenge featured the participation of celebrities, such as actor Igor Jansen, comedian Luana Zucoloto and Tati Dias, and professional athletes such as Bello Soares, known as king of footy, Gui BSB, Joo ET, Welly Cristina, Nivia Maria, Renzo Amancio and Joo Melinho.
In an exciting turn of events, Taynah’s team came out on top and beat Formiga’s team with a final score of 4-1. The matches were recorded to produce content, which was broadcast on the official profiles of Warner and TNT Sports on YouTube and Instagram, in addition to showing a live teaser on TNT Sports, during the pre-game of the Champions League between Napoli x Barcelona.
This is the first time that Warner Bros. Pictures is betting on a footy championship as part of its marketing strategy to promote a new film. To attract those who love sand sports, the entertainment giant went far beyond the competition on the court. The championship featured film communications spread around the Spiaggia Mooca Training Center, where the 7th edition of the LSK was held, and invited athletes and spectators to watch Dune: Part Two in cinemas.
We see a great synergy between the purpose of LSK and the film’s plot. Just like in the plot, which shows the adventures of Paul Atreides on a desert planet, we are also surrounded by sand, facing challenges and doing our best to show our potential. a partnership that, in our eyes, makes a lot of sense. We offer a unique, completely personalized experience, to not only promote the film, but also create a connection with the different audience profiles we have in the championship, explains Alessandro Lasak, creator and CEO of the LSK Cup.
Advertising potential of footy
Footvolley is gaining more and more space among the Brazilian public. A recent survey, carried out by Ibope Repucom in partnership with World Footvolley, shows that almost 50 million Brazilians, including men and women, aged 18 to 39, are interested in the sport, which had its popularity consolidated during the pandemic. This represents more than 23% of the country’s total population, and the trend is that the numbers will continue to increase.
This success meant that big brands saw this sport’s tournaments as an opportunity to expand the reach of their products and services. Currently, several companies invest in sponsoring footy championships with the aim of reaching potential consumers, talking to fans of the sports segment and strengthening the brand’s image.
Alessandro Lasak highlights that the popularity of the sport is a decisive factor in the movement of this market and the significant increase in the number of sponsors. The advertising market is valuing a sport that, until recently, was seen as a hobby, and seeing the consumer potential of footy and how sand sports can connect brands with consumers, he comments.
The 7th edition of the LSK had more than 300 athletes registered in nine disciplines. The organization estimates that the tournament has, to date, impacted more than twenty million people in person, through coverage on YouTube and with content published on social networks owned by the championship and sponsors.
Snapchat takes users into the world of Dune: Part 2
O Snapchat and Warner Bros. have teamed up to create an Augmented Reality (AR) Lens experience that transforms Snapchatters into a Fremen riding one of the iconic Dune Sandworms. For fans of the film or anyone who has ever imagined what they would look like within the Dune universe, this is the chance to try it out and take a selfie as one of the characters.
“We are excited to partner with Warner Bros. once again and with the support of Snapchat AR in its exciting campaign for Dune: Part 2,” says Elana Sulzer, head of entertainment at Snapchat US. “The world of Dune is incredibly immersive on screen, so it was important for our Lens to emulate that and bring our Snapchat community to life,” she says.
Snapchat AR Lenses are immersive experiences with the ability to change the appearance and transform the world through animations, objects, characters and 3D graphics.
Dune’s immersive campaign offers lenses that adapt to real-time movements and adds 3D graphics of the film’s landscapes, creatures and costumes.
Snapchat is a pioneering platform in the development of AR Lenses available for mobile devices through its app, making them diverse, interactive and personalized experiences for more than 800 million monthly active users around the world.
In addition to the new Lens, Snapchat and Warner Bros. We’ve also created custom Cameo stickers for people to decorate their chats and share with their friends to look like the characters from Dune: Part 2. See the look below:
5 steps to experience Augmented Reality Lens:
- For those who don’t yet have the app, just download it for iOS or Android.
- Then, just open the app and scan the Lens Snapcode, pointing with the cell phone camera and holding down the screen. You can also log in directly with this link.
- With the camera in selfie mode, you can live the experience like the protagonist of the film. Raise your eyebrows, chat, and take photos and videos like a character from Dune: Part 2.
- This is an Augmented Reality experience: it allows the user to move or switch to the phone’s rear camera to transform other people into movie characters too.
- The last step is to share the experience with your friends through the funniest Stories and Snaps!
Technical sheet of the campaign with digital influencers:
Title: Dune: Part Two
Advertiser: Warner Bros. Pictures
Product: Entertainment
Agency: Fbiz
CEOs: Fernand Alphen and Paulo Loeb
Executive Creative Director: Carla Cancellara
Creation: Gabriel Covelli, Larissa Rocha, Raquel Segal and Felipe Queiroz
Head of Content: Carolina Monterisi
Content: Liana Rangel, Amanda Marinho, Clar Nobre, Brbara Marostica, Juliana Lima, Vansa Nazario and Cassio Tadeu
Estratgia: Renato Duo, Eduardo Finci, Maria Farnettani, Leonardo Saldanha and Kelvin Alves
Media: Gabriela Amato, Jessica Lambauer, Marcela Viana, Maria Luiza Chauvin, Thais Anizio, Nathalie Zachi and Isabelle Azevedo
PR: Otvio Almeida
Businesses: Chris Pereira Heal, Marlia Marchi, Julia Magalhes, Mayeska Pal, Julia Godoy and Bianca Felix
Client: Denise Novais, Danielly Almeida, Giuliana Sousa, Dbora Sacomani and Nicole Mininel
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