Atlas Eletrodomsticos, owner of both companies, highlights the modernity and practicality of the new communication.
Reference and leader in sales in the floor cooker segment, Atlas Home appliances, a national industry, announces the repositioning of its two brands, Atlas andDako, which receive updated graphic elements, with a focus on offering new practical and modern coconut solutions to the Brazilian consumer. The new strategy involves expanding the portfolio, which can now be seen in the brand’s proprietary online stores and in the main physical stores in Brazil.
“We know that anyone who understands cooking never goes without five basic ingredients: practicality, economy, beauty, quality and durability. When purchasing Atlas and Dako products, we want our consumers to experience an easier routine, which guarantees them more free time for other activities”, guarantees Clvis Simes, the company’s Commercial Director”, guarantees Clvis Simes, the company’s Commercial Director.
The director of Atlas Eletrodomsticos explains that the modernity and practicality of the products will be protagonists in the new communication, but told in different ways. The new Atlas identity will have as its communication base the praise of our Brazilianness and, for Dako, the pillars will be modernity and design at affordable costs to assemble your entire kitchen, including small appliances.
“The new communications will have the objective of connecting in an increasingly spontaneous, authentic and transgenerational way with new consumers and thus surpass the price-only comparison”, says Simes.
In addition to the traditional models of stoves, cooktops, ovens, hoods and purifiers with modern design, in line with global trends, the company’s launches can be found in the physical stores of the country’s main retailers throughout this year and on e-commerce platforms already this year. first semester.
Dako: Modernity and design that surprises
Constantly seeking to meet the expectations and boldness of new consumers. Dako products will be able to surprise with technological attributes and a modern design, which guarantees sophistication in the kitchen environment, with stoves and coconut solutions that are increasingly bold, modern and elegant. Dako’s launches for 2024 bring together everything a modern kitchen requires: practicality, sophistication and a lot of style.
Atlas: Economy, durability and practicality, which Brazil loves
Atlas has one of the best performance and economy indices by Inmetro – National Institute of Metrology, Quality and Technology – and among other quality, safety and economy and sustainability certifications, reflecting high-level production, in addition to excellent after-sales service. sale that brings security at the time of purchase. Just like the way of cooking, this Brazilian brand has been reinventing and evolving for decades to meet the main needs of its consumers.
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