The brand will promote tastings and experiences on three islands that will serve as meeting points for the public
Hellmann’s announced that it will be present at Lollapalooza Brasil 2024 and will be the official sauce of the event that will take place between March 22nd and 24th, at the Autdromo de Interlagos, in So Paulo.
The brand will promote tastings and experiences on three islands that will serve as meeting points for the public.
In 2023, we were present at major festivals, such as The Town and Primavera Sound, and saw positive feedback from our audience. Our sauce islands were some of the busiest spaces at these events. We believe that our debut at Lolla has everything to repeat this successful experience, said Carolina Riotto, marketing director for the Food category at Unilever in Brazil.
Hellmann’s will also have promoters distributing sachets throughout the event, in addition to gifts.
The presence of Hellmanns at Lollapalooza strengthens the conversations and connections that we have built in the areas of music and entertainment, reinforcing our position as allies of our fans at all times, elevating their experiences, wherever they are, added Carolina.
Finally, the brand will take content to social media and have a squad of creators to cover the festival.
