O target marketing It is a strategy that focuses on a specific target audience, understanding their particularities and specificities, with the ultimate goal of conversion, that is, attracting the potential buyer to purchase the product or service offered.
The division of the market made by target marketing involves three major aspects:
1 – Demographic
Data collected from measurable statistics, such as income, gender, education and age, among other factors used to analyze the market.
2- Geographic
The square, also known as the location where the public is located. It involves neighborhood, state, region and other data concentrated in geographic spaces.
3 – Psychographic
It is information based on the characteristics of the target audience, such as personality, lifestyle, beliefs, values, opinions and even consumption behaviors, allowing a greater understanding of what the consumer likes, needs or what does not interest him.
Such segmentation is important for customer loyalty, as it helps to create unique experiences, in addition to differentiating the brand from competitors, generating recognition in the market. One of the biggest strategies created by companies when it comes to better understanding their consumer is the creation of personas, that is, a fictitious buyer that resembles the audience they are trying to reach.
How to optimize target marketing
Target marketing has been gaining ground in the advertising market, but for its best optimization, programmatic media tools are needed.
A programmatic media is nothing more than the use of software, with the aim of buying and selling advertisements through automated processes and guided by data collection. They can appear as videos, offline spaces or even in DOOH (Digital Out Of Home).
In addition to facilitating the achievement of results, programmatic media increases the reach of the brand. Buying these spaces brings high conversion of leads as it directs the right messages to the right audience. It is efficient, accurate, and still has monitoring capability.
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