After an emblematic year, the most famous doll in the world has much more to celebrate: in 2024, Barbie celebrates her 65th birthday and wants to celebrate inspiring women. Today, the brand announces a global tribute to 9 women who broke barriers and are sources of inspiration for future generations, with the aim of reminding girls that they can be whatever they want, highlighting their innate ability to tell stories.
In Brazil, content creator Maira Gomez was chosen for the select group of the ‘Inspiring Women’ project (Role Models, in English), being presented with a unique doll made in her likeness. Known on social media as Cunhaporanga, Maira delights her almost 486 thousand followers on Instagram and 6.6 million followers on TikTok by sharing her routine in the Tatuyo indigenous tribe and clarifying their customs and beliefs.
In addition to Maira, the other honorees are: director, producer and screenwriter Lila Avils (Mexico); actress, activist and philanthropist Viola Davis (United States); renowned actress Helen Mirren (United Kingdom); singer and songwriter Shania Twain (Canada); superstar Kylie Minogue (Australia); model Nicole Fujita (Japan); and comedian and activist Enissa Amani (Germany).
As Barbie celebrates her 65th birthday on March 9, the brand shares countless stories of empowerment and life into a legacy through the eyes and words of fans around the world, starting with some of the world’s most renowned storytellers.
The Role Models initiative is part of the brand’s ongoing effort through the Barbie Brecha do Sonho (Dream Gap in English) project. Launched in 2018, the proposal arose from research carried out by the brand in partnership with New York University, which discovered that, from the age of five, many girls begin to develop self-limiting beliefs and think that they are not as intelligent and capable as their peers. boys. Therefore, the brand is committed to generating initiatives to eliminate this gap, dreaming big with girls, challenging stereotypes and helping to undo prejudices that prevent them from reaching their full potential.
Barbie’s story was never just about her. about the countless children she inspired and the millions of stories she helped them imagine along the way. For the past 65 years, Barbie has used her global platform to empower girls to dream big, explore their unlimited potential and direct their own narrative to shape their future. As we celebrate this milestone anniversary, we recognize more than six decades of stories that Barbie helped write and the doll that continues to give everyone the opportunity to dream, and dream big, comments Krista Berger, Barbie senior vice president and global head of Dolls.
For Maira Gomez, being recognized as an inspiring woman is an incredible opportunity and a reminder that we can achieve everything we want and can be.
Creative, fashionista Barbie and that fashionista streak is something I strive for. You can see that I also bring this in my clothes, in my paintings, we have our style. So I want to use this platform and also be creative and inspire being who I am, concludes the content creator.
Maira is the fifth Brazilian honoree for the Role Models initiative, but the first indigenous person in the country. The project has already celebrated the trajectories and achievements of surfer Maya Gabeira, Dr. Jaqueline Goes, professor Doani Emanuela Bertan and singer IZA.
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