‘Completa pra Mim’ was developed in partnership with the Talent agency
Music has always been the guiding principle of Ipiranga’s campaigns. Therefore, the brand invited the group Olodum to remake the hit Requebra, which became Completa pra Mim.
Still in March, it will be the company’s turn to connect with another emblematic national personality, singer Sidney Magal. The singer will star in the second moment of the campaign.
Recorded on February 21st, the campaign’s first film was developed in partnership with Talent, and features the hit Completa para mim, to the sound of Olodum which is already available on Spotify, in synergy with a musical territory that Ipiranga has been connecting with since 2023.
The commercial brings an original, fun and irreverent tone to the brand, consolidating the new purpose of the brand announced in 2024.
The new campaign and the Ipiranga signature. Complete for me, they arrive to validate and transmit exactly this DNA of completeness of the brand on several levels: from the pun about filling the tank, to the understanding that the Ipiranga gas station is where you will find everything you need to move forward on your journey, in addition to to reinforce the concept of a complete brand, said Bárbara Miranda, vice president of Marketing and Business Development.
