Collection marks the beginning of Renata Altenfelder’s work as marketing director for the retailer’s ecosystem
Renner announced the launch of the Autumn/Winter 2024 collection, which marks the beginning of Renata Altenfelder’s work as Marketing Director for the Lojas Renner Ecosystem.
With a focus on authenticity, the collection is divided into three themes, namely Not So Much Classics, Dark Romantic and Futuristic Utility, and which aims to celebrate “being who you are”, was presented at the top of the Viafutos Building, in So Paulo.
The campaign film, signed by Paim United Creators, features seasonal looks and brings a message that invites people to express their authentic selves without fear.
“Nothing is more authentic than the Center of São Paulo. We started on this rooftop, in an intimate way and bringing people to talk to those who designed the collection, which I think is an important interaction, since we are living in the era of artificial intelligence and it is important to humanize the processes. All this to be able to talk about authenticity, about being who you are and bringing another piece of our conversation with women about freedom”, explained Renata.
According to the executive, the idea of launching a collection with three themes was designed to accommodate people who move between styles throughout the day, being able to mix or not mix the pieces.
In addition to the video that will premiere on March 21st, the launch will feature a 360 strategy that includes OOH, activation on social networks, CRM and in stores.
Under her leadership, Renata also stated that the market can wait “for an authentic Renner”. “I believe in the truth, in eye to eye, in humanized brands, in being close to the consumer and in innovation”, she pointed out.
Furthermore, she also stated that she will carry her vision and that she will bring different things to the brand.
“I hope to contribute to an already great brand and, together with my team, make it shine even brighter. It is important to highlight that when we talk about Renner SA, we are talking about an ecosystem of brands made up of Renner, but we cannot forget from Camicado, YouCom, Ashua… So we are talking to a plurality of the market and we can serve all these facets”, concluded the executive.
The new collection is available in physical stores, on the Renner website and app.
