In total, the companies highlighted in the BrandZ Brasil study have a value of more than US$82 million
Ita is the most valuable brand in Brazil, with a value of US$7,339 million. The data was presented by Kantar, with the release of BrandZ Brasil, which reveals the 50 most valuable brands in the country.
In total, the brands highlighted by the company have a value of more than US$82 million, representing an increase of 4% since 2021/2022, when the study was launched.
As in 2022, the financial sector is responsible for 30% of the ranking’s value. Alongside Ita, Bradesco and Nubank also appear in the Top 10, in fifth and sixth position with values of U$4,581 million and U$4,335 million, respectively.
Second and third place went to Brahma and Skol, with values of U$6.659 million and U$5.859 million, respectively. Antarctita also appears on the list, occupying 10th position, with US$2.470 million. The companies are the only ones in the “Alcoholic drinks” category among the 10 most valuable Brazilian brands BrandZ.
See the list of the Top 10 of BrandZ Brasil 2023/24:
