A Stella Artois announced an ambassador befitting his sophistication. David Beckhamrecognized worldwide as an icon of sport and lifestyle, the brand’s new global partner. In Brazil, the businessman and former player presents the brand’s latest launch, Stella Pure Gold, a beer with all the flavor of Stella, with 17% fewer calories than the regular, gluten-free version.
The new product was developed to serve consumers who seek a balanced lifestyle, without giving up on flavor and quality. Only 34 calories per 100ml. Exclusive to the Brazilian market, Stella Pure Gold will win a campaign, specially developed for the country, starring the former athlete, which reflects well the balance proposed by the new product.
“David Beckham not only embodies modern premium values, but is also a beer connoisseur and brand lover – an authentic connection that builds a strong partnership. This is a great moment for Stella Artois, which we believe can ignite a powerful wave of growth around the world,” said Richard Oppy, Global Vice President of Co. Premium at AB InBev.
The feeling was shared by the former player.
I am happy to join Stella Artois and excited to celebrate the importance of genuine moments with family and friends. The brand and its distinctive flavor have been favorites for years,” commented Beckham.
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