The agency’s mission is to connect the brand with content creators who have synergy with the main objectives and KPIs
MField announced the arrival of Vanish in its client portfolio. The agency will be responsible for the entire influence front of the Reckitt Hygiene Comercial brand that is directed to TikTok.
MField’s mission is to connect the brand with content creators who have synergy with the main objectives and KPIs, being in charge of building the entire narrative that will be amplified on the social network. The investment also aims to bring Vanish closer to its stakeholders.
“The objective of this partnership goes beyond the conventional when we think about delivery skills and influencer marketing. It is an honor to be able to further enhance the reputation of one of the brands that are most part of people’s daily lives”, says Flávio Santos. “Through studies on the Brazilian consumer, we will continue this strategy of connecting the brand with its main stakeholders”, stated Flvio Santos, co-founder and CEO of MField.
At the beginning of the relationship, in addition to mapping influencers, MField will invest in advertising trends that are gaining more and more space in the most varied types of content productions, such as ‘UGC’, (user generated content), which consists of in the connection between the brand and its audience in a genuine and creative way.
