No PLACAR Negocios by Adnews this Friday (15), presenters Bianca Molina and Bruna Pavanni, receive Josemara Tsuruoka, Institutional Marketing Manager at EMS. The program airs at 6pm, on YouTube, and features a great chat about the laboratory’s investments pharmaceutical in social responsibility, throughout Brazil.
With 20 years of experience, the manager is responsible for the “social” topic of the company’s ESG agenda, press relations, crisis management, branding and sponsorships.
EMS has a great history of investing in social responsibility, and many of these investments are linked to sport. The company collects sponsorships and actions, in different modalities, such as volleyball, football, basketball, tennis and motorsport. And it also supports amateur sports, such as walking and street racing. Between 2014 and 2022, more than R$241 million were invested in social, sporting, cultural, educational and environmental projects.
In the complete program, you can check in detail the actions carried out by EMS in championships such as Taa das Favelas, Brasil Ladies Cup, Rally dos Sertes, Rio Open 2024, Stock Car, Beach Tennis World Cup, Novo Basquete Brasil, among many others.
In particular, at Rio Open 2024, the company presented Dermacyd, a feminine intimate soap, in an innovative action with visual artist from Pernambuco, Juliana Fervo. The action, which you can see in more detail in the program, aimed to pay homage to the city and female diversity.
Don’t miss this exclusive interview. Take the opportunity to leave your like, subscribe to our channel and activate the bell so you don’t miss any notifications. PLACAR Negocios by Adnews is also available on Spotify, check it out onofficial link.
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