Consumer month has already started Magalu, and has several products with unmissable discounts and fast delivery. For the campaign, already on air on social media and on Spotify, Lu, the biggest virtual influencer in the world, has become the company’s weather girl and plays with the forecast of lightning offers throughout Brazil. Every day, until March 18, the company will run promotions lasting 24 hours and which can reach up to 80% off, on digital channels and in physical stores.
The Consumer Week strategy, with lightning offers, is to offer a high discount on products from different categories of the company so that the consumer can buy the item they want, says Bernardo Leo, Marketing Director at Magalu.
Last Monday (11), triple the volume of offers made during the consumer boom were released in stores, websites and appwith options in electronics, household appliances, sports, beauty and home products.
The lightning promotions scheme continues until the 18th, including the option of free shipping on some items. In addition to the 80% discount, Carto Luiza customers will be able to pay in up to 24 installments. Customers who choose to go to the stores will have a different experience, due to the “Golden Day, special Consumer Week edition. This is an event with special offers, but also offers benefits such as gifts, breakfast, tastings, among others.
In addition to Lu, the campaign has a squad of 600 influencers who will activate the offers on Instagram and TikTok. On TV, Consumer Week will feature the strength of merchandise on the program Domingo do Huck, on Globo, and film offerings about the promotions.
Multichannel at full steam
Flash offers strengthen Magalu’s business strategy, as they reinforce the company’s multichannel potential and the motto ‘Tem no Magalu’ highlights the diversity of products. The integration between physical stores and the e-commerce They guarantee a much more agile logistics service, which is reflected in reduced delivery times and costs for the end customer.
Consrcio Magalu offers the lowest rate in Brazil
Magazine Luiza’s consortium company also has special conditions for consumer month. Until the 31st, customers can enjoy exclusive discounts on car, motorcycle and property plans. The company has the lowest rate in the automobile segment among independent administrators in Brazil.
Letters of credit for cars, with values between 35,000 reais and 70,000 reais, are currently available with an unmissable discount on the administrative fee, presenting a significant reduction from 18% to 7%, resulting in a monthly fee of just 0.1%. This exclusive offer is only available on the website, representing a unique opportunity to purchase a car with the lowest administrative fee on the Brazilian market. By opting for this offer, savings can reach up to R$741.00 over 70 installments, which start from R$549.55.
For those who want to exchange or buy a motorcycle, Consrcio Magalu reduced the administrative fee on plans between R$10,000 and R$18,000, from 23% to 18%, that is, 0.3% per month, and up to 60 months to pay.
As for letters of credit for properties between 100,000 reais and 200,000 reais, in up to 190 installments, the rate was reduced from 22% to 15% – 0.07% per month. For these amounts, it is also possible to join the reduced installment plan until contemplation, with a rate of 23% to 20%.
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