Campaign created by Galeria aims to promote the Samsung Galaxy S24
Vivo announced the launch of a campaign that aims to highlight the beginning of the era of smartphones with artificial intelligence and that celebrates the arrival of the Samsung Galaxy S24.
The piece, created by the Gallery, features the Tyrannosaurus Rex, but in a more modern guise that lives an ordinary life.
Throughout the video, he sees his friends using it and realizes that the device’s artificial intelligence makes everyday functions easier in situations such as editing photos and summarizing notes.
The campaign features 30″ and 15″ versions of the film and will be shown on Pay TV, open TV and Digital, in addition to OOH actions, in-store communications and actions with influencers on social media.
