With the energy of Lollapalooza Brazil about to take over the city, the Bradesco launched a campaign yesterday that highlights the festival’s new features and exclusive benefits for the public. This is the fifth consecutive year that the bank is the main sponsor of the event, which will take place from March 22nd to 24th, at the Autdromo de Interlagos, in So Paulo (SP).
The creation, developed by the Aldeiah agency, is based on the plurality found both in the public and in the artists who perform at the event. There are several bands with different styles playing at the same time, allowing fans of each attraction to experience Lollapalooza Brasil in their own way. With this in mind, the agency created the “Do your LollaBR with Bradesco” concept, which brings advantages offered to the bank’s customers through services and products, as a way of further improving people’s experience at the festival.
The campaign’s main film has a creative and dynamic approach, full of colors, shapes and elements that refer to the universe of music and fun to promote the main benefits offered by the bank. They are: different conditions for purchasing tickets, with a 10% discount; payment facilities in up to 5 interest-free installments and special offers for the new marketplace available on the Bradesco App for people to set up their look for the festival. Furthermore, it shows that customers have the convenience of loading their Lolla Cashless bracelets using Bradesco cards. The famous Water Stations and the traditional squeezes Collectibles that the brand will distribute at the event, exclusive to LollaBR since 2019, are also highlighted.
“This campaign is part of a broad and integrated project, made up of several fronts to impact the public, reinforcing Bradesco’s proposal to be recognized as the bank that makes it possible and has a wide range of benefits for people to enjoy an event like LollaBR , whether glued to the railing or the sofa at home”, comments Jos Mauricio Lilla, head of Communications at Bradesco.
The executive recalls that “the project began with the announcement of the renewal of LollaBR’s sponsorship, followed by exclusive pre-sales actions for Bradesco customers, and now continues with the launch of the campaign and other deliverables until the days of the festival”.
The bank’s communication strategy goes beyond the film to open TV, expanding to other platforms such as Globoplay, Multishow and the BIS channel, broadcast before, during and after the event, highlighting the best moments. On social media, the presence will also be notable in the main players such as Spotify, YouTube, Meta, TikTok and Pinterest.
There are also planned insertions on the web and radio. In terms of OOH, there will be pieces spread across São Paulo and Rio de Janeiro, including street clocks, bus stops and metro and train stations, as well as at Congonhas and Santos Dumont airports, guaranteeing visibility from arrival in the city to the Autdromo .
Technical Sheet
Client:Bradesco
Campaign:Lollapalooza24
Title: Make Your LollaBR withoBradesco
Agency: Aldeiah
Approveo Client: Nathlia Garcia, Jos Mauricio Lilla, Ricardo Fernando Souza Moreira, Letcia Nascimento Costa Cruz, Camila Fachin R, Vagner Silva Soares, Larissa Dias Segundo, Lucas Fernandes
Producer: DLKTSNDiretor: Nylon
DireoPhotography: Daniel BelinkyDireoExecutive:Luciana Mattar
Executive Prod: Thatiana Pires
Headof New Business: Mariana Lacoleta
Line Producer: Marcella Kaulino
Assist. de New Business/Line Producer: Camilla Nucitelli
Cord. the Producto: Grayce Felix
Assist. of Produo: Drielle Paiva and Niara Nascimento
Production Secretaryo: Ana Paula Bento and Raissa Gonalves
1 Is the Direo: Pati Jaeger
2 Is the Direo: Bella Magalhes
Production Directoro: Guilherme Valiengo
Producer: Alessandra Galbetti
Art Director:OLivia Helena Sanches
Figurino: Gabi Pinesso
Makeup Artist: Tibby Ramos
Ps Produo: Space Gorilla
PS Coordinator: Andr Maluly
Endso: Pedro FalconeVFX: Falling Onion
Composio: Francinaldo Lemos, Fe Lopes and Valdo Caetano
Editor: Vitor Amorim
Color: Clandestine
Prod. Audio: A9
DireoMusical: Apollo 9
ProduoExecutiva: Karina Amabile
Service: Nicole Bonani
Coordinateso: Paloma Sol
Placeo: Leticia Medeiros
Audio descriptionso: SEE WITH WORDS
Screenplay: Livia Motta
Narrao: Paulo Motta
Consulting: Laercio Santanna
Interpretaoin Libras: Carlos diOliveira
Edioand endso: PH Audiovisual Solutions
Still Photographer: Fernando Mendes
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