The plan invests in the expected 80% growth of 270B in Brazil
From Texas (USA) to São Paulo, 270B intends to grow 80% in the Brazilian advertising market in 2024. The goal is to reach 30% in the United States. These are markets that have behaviors and are at different times of expansion, comments Alessandra Bottini, CEO of the agency founded in 2006. But both markets complement each other. Brazilian creativity gains power with innovations that come from abroad, boosted by artificial intelligence. TotalPass, Alloha Fibra, Avocados from Mexico, PepsiCo (Gatorade, Frito Lay), Nature Sweet, Envy Apples, Subway, Borges (Oils, Vinegars), Corrientes 348 and AT&T are among the brands for which the agency has already created integrated projects, flag reinforced with rebranding. The basis of expansion is the acquisition of new customers and competitions are ongoing.
How was the business born?
The company has been operating in the North American market for 18 years. Kristian Bottini, also CEO, started the operation, located in Texas, which grew little by little, initially working with freelance projects. As the business progressed, we started hiring people and building a team. In the United States, we operate heavily in the food and beverage areas with an approach focused on digital and innovation. We are a digital agency, but we develop an integrated strategy. We deliver everything from websites to events, combining creativity and innovation. We always look for different ways to deliver campaigns, to connect brands with audiences and deal with their challenges. We want to integrate technology to guarantee results and amplify creativity.
What is the goal for Brazil?
In the first two years of operating in the country, we built foundations. The office is on Avenida Faria Lima. We have assembled a qualified team and work on internal processes. Our difference is integration. Brands have the possibility of working with the same team that creates for Avocados from Mexico and PepsiCo, among other significant brands outside Brazil. But all of this requires a process. It is necessary to integrate teams that speak different languages and have different cultures. It was no easy task. We first take care of our home so that, in this third year of operation, we can turn our focus to the growth of the agency in the national market. In 2024, the plan invests in the expected 80% growth of 270B in Brazil, an extremely aggressive target, but we are in a very favorable moment. The new positioning will help us reach this index. We hope to harvest the seeds sown now. The expansion will be based on gaining new customers and increasing the presence of brands with which we already work. Competitions are ongoing. We want to spread our wings.
And in the United States?
We predict growth of 30%. We started working for PepsiCo in the United States, and increased the workflow. We are working with three different departments within this client. Growth is very fast and our deliveries go beyond the brand’s requests, with proactivity and partnership. We like to understand the functioning of the company’s departments to know how to guide it, according to its needs, from the simplest day-to-day solutions. The United States and Brazil have different goals. These are markets that have behaviors and are at different times of expansion. There, the structure is already more consolidated. There are different internal strategies for each market.
Read the full article in the propmark of 18 brown of 2024