Created by Tech and Soul, the piece brings the message that “real technology, it can’t be explained, you feel it, like an inner impulse”
Mitsubishi Motors is resuming the “4×4 Mitsubishi” positioning, which has been adopted by the brand for years.
The campaign, created by Tech and Soul and produced by Soma, brings the message that “real technology, it can’t be explained, you feel it, like an inner impulse”. The new film seeks to reinforce the brand’s place as a manufacturer of 4×4 vehicles.
The new film seeks to rescue our rightful place as the main brand in 4×4 territory. a reclaiming of space that has always been ours and that we continue to carry thanks to the quality, robustness, technology and safety of our vehicles. What we want is for all those with 4×4 DNA to have a direct association with the three diamonds brand, said Marcia Neri, Marketing Director at Mitsubishi Motors.
In Brazil, the entire line of Mitsubishi Motors vehicles is made up of 4×4 options.
