The arrival of Renata Bokel as president of WMcCann Last March 1 also marks the announcement of the creation of a new vice-presidency. The Data & Business Growth area is now led by Vitor Miguel, an executive who left the financial market and returned to advertising after just over a year. Vitor was performance director at WMcCann between 2021 and 2022.
Our strategy is to accelerate the data culture, with a focus on business growth within WMcCann, and prepare us to meet the current and future needs of our customers. With the creation of a vice-presidency dedicated to the discipline and the return of Vitor Miguel, we have scaled the importance of the area within the business strategy of our brands, says Renata Bokel, president of WMcCann.
Vitor Miguel has a consistent trajectory in digital marketing, focusing on performance, data and martech. Last year, he served as executive marketing and performance manager at Banco PAN.
I’m excited about the new challenge I’m taking on at WMcCann, now as Vice President of Data & Business Growth. I will have the opportunity to explore all the tools that boost our clients’ performance, providing valuable insights through in-depth data analysis, combined with performance strategies that align with the business challenges of the agency’s clients, says the executive.
Participating in and leading implementation projects that cover tools such as WhatsApp, Adobe Analytics, Target, CMS, MMPs, as well as data integration through APIs, in addition to monitoring and optimizing media strategies, Vitor has worked for companies such as Accenture Interactive and WMcCann, contributing to the acceleration of digital business for brands such as Chevrolet, Seara, Vivo, HP (Brazil and LATAM), Banco do Brasil, Chilli Beans, Wine, among others.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
