Agency will be responsible for creating and adapting brand projects digitally and offline
Publicis will be the marketing agency for the Barilla brand. In a full operation, the company will be responsible for creating and adapting brand projects digitally and offline.
Barilla was founded in 1877 within a store that produced bread and pasta in the city of Parma, Italy, and today it has three strategic knowledge centers in the Netherlands, England and Italy.
Barilla is a strong brand built on innovation, always ahead of its time. Publicis arrives to add data intelligence, channels and audiences, which reinforce and unfold brilliant global creative work, said Eduardo Lorenzi, CEO of Publicis Brasil.
Fabiana Araujo, marketing manager at Barilla, says the partnership should provide strategic and comprehensive work for the company. We believe that this new phase of Barilla with Publicis will help us expand our influence with different audiences and channels, further consolidating our brand with the consumer.
