Fernanda Vellutini, Thiago Endo and Diogo Mattos are the newest additions to the team
Omnicom Media Group has revamped its leadership team in Brazil. Fernanda Vellutini, Thiago Endo and Diogo Mattos will take over as top managers of the media, retail media and data areas, reporting directly to the group’s Chief Data & Media Officer, Daniel Ribeiro.
Fernanda Vellutini, who will take over as head of media, has worked at FCB, AlmapBBDO, BorghiErh Lowe, Publicis and Neogama, working with research and media strategy, analysis and data for brands such as Nivea, O Boticário and Havaianas. The professional arrives at OMG to integrate GS and Outpromo with global operations.
Thiago Endo – leaving Outpromo, where he worked as media and took over management of the Data Intelligence team – now takes up a position at OMG as head of retail media, with the mission of extracting the best practices to enhance deliveries and business for OMG customers. group.
Endo worked for Groupon, TV Sky and independent agencies such as Mestre Seo, Inkuba, DocSync and Propague in Florianpolis until arriving at Outpromo, serving clients such as BIC, JAC Motors, Kawasaki, P&G, Kraft Heinz, Mdias Branco, L’Occitane, Heineken, adidas , Nivea, among others.
Diogo Mattos takes over as the new head of the data area, seeking to promote the transformation of the team’s deliveries into scalable, high-value products with solutions that not only meet immediate needs, but also establish new standards of excellence and sustainability in the projects led. by the group.
Over a 15-year career, he worked for Catho Online, ID/TBWA, AlmapBBDO, Accenture Interactive, Wunderman Thompson and FCB, working for clients such as Santander, Vivo, Cruzeiro do Sul, Tramontina, Bombril, Kimberly Clark, Volkswagen and Stellantis, between others.
